THE #RISEABOVE DOCUMENTARIES

The Documentaries were filmed in China, Dallas, Chicago and Iraq - each film telling a unique story about how the love of the game helps real people rise above their circumstances.

#RISEABOVE LIMITS

DALLAS, TEXAS

Scott Odom and his AMP1 team never give up on their dreams to play. Together they rise above limits to compete at a high level against able-bodied players.

#RISEABOVE EXPECTATIONS

IRAQ

Laylan, a determined girl from Iraq, rises above expectations to
become a college basketball player despite the cultural
challenges surrounding her.

#RISEABOVE ISOLATION

LEISHAN, CHINA

Chinese villagers in the remote mountains of Leishan
nursed Shiau Xiao, an expert tour guide, back to health
after he rolled his ankle during a pick-up game on their
dirt court. Determined to repay their kindness and help
them rise above isolation, Shiau helped them rebuild
their basketball court.

#RISEABOVE CONDITIONS

CHICAGO

BBall on the Block' gives kids in Chicago's toughest
neighborhoods an opportunity to rise above conditions. Every
Friday night during the summer, blocks across the city are
transformed into courts, so ballers from all backgrounds can
compete on the streets.

SOCIAL MEDIA RESPONSE

Immediately after the launch of the first documentary the conversation around the Riseabove campaign spiked - people were very inspired and hyped up about the inspirational stories that were released each week and as a result, the videos quickly spread across the internet via Twitter and Facebook.

The level of engagement was high and generated:

1.7 million total views of the documentaries on YouTube

500,000 likes on Facebook and Instagram

Overall digital footprint of over 299 Million